Brand Manager Job at Prisdav Consulting


Prisdav Consulting - Our client, a leading FMCG company in Nigeria is seeking to recruit experienced and qualified candidates to fill the position below:

Job Position: Brand Manager
Job Location
: Lagos

Job Description

  • We are seeking for a Brand Manager to look after and expand key brands of the product portfolios. The ideal candidate will in addition to brand management, be responsible for new product development (NPDs).

Job Summary

  • To investigate, design, and assess new and existing company products. Coordinate all stages of product development, from initial concept art, to finalization and distribution.
  • Assess gaps in the marketplace and find niches to market new products to.
  • Work with market researchers to identify how to reflect a brand's attributes in a new product, ensuring customer value and satisfaction with that product.

Key Responsibilities

  • Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
  • Develop strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
  • Analyse the success of marketing campaigns and creating reports
  • Supervise, advertise, product design and other forms of marketing to maintain consistency in branding
  • Meeting with clients and work with colleagues across multiple departments such as marketing and sales.
  • Manage budgets and a team of junior assistants
  • Organise events such as product launches, exhibitions and photo shoots.
  • Work with sales/ trade marketing teams/agencies
  • Understand trends and able to respond to customers’ wishes
  • Any other assigned duty.

Required Qualifications

  • BSc/HND in any Business related field
  • Master’s degree or an additional qualification is an added advantage.

Required Experience:

  • 6-8 years cognate work experience
  • FMCG experience; Understand market research
  • Strong knowledge of social media and digital marketing
  • Strong campaign activation and Trade marketing activations
  • Data management using data to inform strategy
  • Ability to leverage brands through social media, PR
  • Experience working with other markets/ distributors.

Required Skills:

  • Analytical skills and attention to detail
  • Creativity and an ability to produce innovative and original ideas
  • Team working skills
  • The ability to manage and allocate budgets
  • Written and verbal communication skills
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically and come up with campaigns.

How to Apply
Interested and qualified candidates should send their CV to: pdc@prisdavconsulting.com Using the Job title as subject of the mail. 

Note: Please do not apply if you do not qualify as only shortlisted candidates will be contacted.