Customer Marketing Manager Job at Ericsson
Ericsson is a world-leading provider of telecommunications equipment & services to mobile & fixed network operators. Over 1,000 networks in more than 180 countries use Ericsson equipment, & more than 40 percent of the world's mobile traffic passes through Ericsson networks. Using innovation to empower people, business & society, we are working towards the Networked Society, in which everything that can benefit from a connection will have one. At Ericsson, we apply our innovation to market-based solutions that empower people & society to help shape a more sustainable world.
We are recruiting to fill the position below:
Job Position: Customer Marketing Manager
Job Location: Lagos
Employment Type: Full-Time
About This Opportunity
- We are now looking for a Customer Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific Customer Units CUs/accounts.
- The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth.
- The Customer Marketing Manager will be responsible for two major Customer Units (South and East Africa alongside a Major Communication Service Provider (CSP) Operating Companies within Market Area Middle East and Africa.
What You Will Do
- Analyze the account from market, customers and competitors’ perspectives
- Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
- Contribute to the high-performance marketing culture
- Provide input on CU marketing content needs to global point of contact
- Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans
- Drive lead generation with specific accounts/Customer Units.
- Measure activation success and analyze needed changes.
- Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning
- Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on marketing campaigns around the customer journey driving collaboration between sales and marketing
- Build strong relationships with customer and account counterparts to engage early on in the sales journey and create the need for the customer.
- Help to position Ericsson as a market leader and stimulate market growth.
You Should Have
- University degree in Business, Marketing, Communications or equivalent training/experience.
- 5 - 7+ years of relevant experience.
- Customer knowledge.
- Experience working in a dynamic and fast-moving environment.
- Understanding of digital communications
- Telcom & ICT background is preferred.
You Will Bring:
- Account marketing knowledge & skills
- Market insight and analysis
- Speaking and presentation skills
- Business Acumen
- Customer insight
- Relationship building.
Core Competencies:
- Demand generation skills
- Negotiations and value argumentation skills (customer/brand/portfolio)
- Analytical & problem-solving skills
- Communications skills (verbal/written)
- Value Creation Knowledge
- Project management
- Domain knowledge (industry/portfolio)
- Presentation skills.
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