Digital Marketer / Content Creator

Role Overview

The Digital Marketer / Content Creator will be responsible for developing engaging visual and video content that brings the Power Play Ltd. to life across all digital platforms. This role requires creativity, consistency, strong video editing and graphic skills.

Key Responsibilities:

1.Create engaging short-form and long-form video content for Instagram, Facebook, LinkedIn and other platforms.

2.Develop and execute digital marketing campaigns across social media, email, SEO/SEM, and paid ads.

3.Develop creative content ideas aligned with campaigns, products, and brand messaging & ensure all content meets brand and quality standards.

4.Shoot, edit, and repurpose content for multiple platforms

5.Edit videos using tools such as CapCut, Premiere Pro, or similar tools

6.Work closely with the Operations Manager and Marketing team to execute content calendars.

7.Manage company social media accounts, ensuring engaging and consistent content.

8.Monitor and analyze website traffic, campaign performance, and user engagement using analytics tools.

9.Plan and manage the budget for digital campaigns, ensuring cost-effectiveness.

10.Conduct traditional marketing and join the sales team to attract leads.

11.Design marketing images using Adobe Illustrator, Photo-shop, Benime etc and using clips to align marketing strategies with business goals.

Requirements and Qualification

1. Bachelors degree in any field - preferably marketing, communications and business administration.

2. Proven experience (1–3 years) as a Sales Executive, Content Creator, Digital Marketer, Social Media Manager, or similar role.

3. Proficiency with digital marketing tools such as Google Ads, Meta Ads, SEO tools, Analytic platforms and CRM systems.

4. Strong knowledge of social media trends and online engagement strategies.

5. Excellent communication, creativity, and analytical skills.

6. Ability to work independently and manage multiple projects.

7. Strong video editing skills (CapCut, Premiere Pro, etc.) and basic knowledge of Graphic design skills

8. Creative mindset with attention to detail & Ability to work independently and meet deadlines

9. Industry-specific experience (fintech, i-gaming) is an added advantage