Digital Marketer Job at Innkeeper

Innkeeper is a Job-tech venture that provides Talent Development and Matching services to Corporates and Startups. The platform is driven by the need to support organizations with top African talents for tech and tech-related roles.

We are recruiting to fill the position below:

Job Position: Digital Marketer
Job Location: Lagos

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors.

Requirements and Skills

• 0 - 2 years work experience.
• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills.