Digital Marketing Specialist Job at Cavista

Cavista is a global technology company creating cloud-based software solutions for clients. With operations around the world, we globalize, standardize and localize our processes, while at the same time remaining sensitive to specific needs in different regions. Our mission is to empower organizations with the world’s best technology solutions.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Ekiti
Job Type: Full-time

Job Summary

• We are looking out to hire a creative and proactive Social Media Strategist that will be responsible for growing our online presence across different social media channels.
• The ideal person for this role should be able to express the company’s vision clearly and creatively on all social media channels and be responsible for maintaining brand consistency by creating and implementing social media strategies that are in line with branded content.

Job Description

• Design and execute social media strategies to achieve marketing targets.
• Managing, creating and publishing original, high-quality, and SEO-driven content on social platforms.
• Discuss and develop strategies for content optimization and improved web traffic.
• Stay up to date with new digital technologies and social media best practices.
• Communicate with industry professionals via social media to create a strong network.
• Prepare and monitor reports on SEO, web traffic, ROI, and user engagement.
• Collaborate and communicate with writers and designers to ensure content is appealing and informative for the reader.
• Administering all company social media accounts to ensure up-to-date content.
• Define KPIs for significant social media presence.
• Monitor SEO and user engagement and suggest content optimization.
• Use analytics tools to gauge the success of posts and campaigns.

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Journalism, or a related field.
• Minimum of 8 years of proven work experience as a Social Media Strategist or similar role in the Technology and Hospitality industry.
• Strong analytical skills.
• Excellent social and organizational skills.
• Hands-on experience using social media for brand awareness.
• Practical knowledge of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them.
• Basic experience or familiarity with web designing tools.

Additional Information

• Competitive Compensation.
• 5-day workweek.
• Flextime.
• Competitive Health Insurance (Employee + Spouse + 4 children).
• Growth and Development.