Digital Marketing Specialist Job at Snaarp

Snaarp is your comprehensive all-in-one solution for safeguarding your enterprise with cutting-edge technology, seamless security, and unmatched reliability to protect against evolving threats.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking for a creative and results-oriented Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Our ideal candidate should be able to proactively research market trends and create/optimize product campaigns.
• You will be responsible for developing and implementing effective digital strategies to drive brand awareness, website traffic, and lead generation.
• If you live and breathe digital marketing, we want to meet you.

Responsibilities

• Develop marketing strategies that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Create engaging content for digital platforms, including website, blog, and social media posts.
• Optimize website content and user experience to improve search engine visibility and drive organic traffic.
• Prepare reports and presentations to communicate campaign results and insights.
• Design, build and maintain our social media presence
• Brainstorm new and creative growth strategies.

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 5+ years of proven experience in digital marketing
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Demonstratable experience leading and managing SEO/SEM
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels.

Skills & Requirements:

• Understanding of Marketing Fundamentals
• Knowledge of Digital Marketing Channels
• Analytics proficiency
• SEO and SEM Expertise
• Content Creation Skills
• Social Media Management Capability
• Creativity in Campaign and Content Development
• Well-organized and detail-oriented
• Creative thinking and problem-solving abilities.
• Exceptional communication and writing skills
• Strong project management skills
• Ability to multitask and manage projects in a fast-paced environment.
• Self-motivated with a passion for learning and professional development.

Method of Application
Interested and qualified candidates should send their updated CV & Portfolio to: hr@snaarp.com using the Job Position as the subject of the email.