Field Marketing Manager Job at Reliance Health

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Position: Field Marketing Manager

Job Location: Nigeria
Employment Type: Full-time
Department: Brand and Growth

The Role

• As the Field Marketing Manager you will be responsible for managing offline marketing campaigns and supporting sales generate and close opportunities.
• Reporting to the Head of Demand Generation, this role also involves close collaboration with the digital and brand marketing teams.

Responsibilities

• Develop and execute strategic marketing initiatives in coordination with regional sales stakeholders
• Plan and oversee events, webinars, and out-of-home campaigns, including outdoor media and radio
• Leverage account-based marketing campaigns to target and raise awareness within sales’ target account lists
• Utilize Zoho Analytics to monitor lead progression and obtain feedback for continuous improvement
• Conduct post-event follow-ups to maximize engagement and lead generation
• Evaluate marketing performance and provide insightful reports to the commercial group
• Manage relationships with media agencies to optimize campaign effectiveness
• Manage relationship with sales to understand which marketing tactics are working, anecdotal market feedback and any support requirements in the field

Requirements

• Bachelor's Degree or equivalent
• Minimum of 4 years of marketing experience in the B2B space. Health insurance sector or SAAS experience is a bonus
• Strong strategic marketing skills to develop creative and effective strategies
• Familiarity with Zoho Analytics or JIRA is a plus
• Experience in event and/or offline campaign marketing.
• Ability to manage multiple projects simultaneousl