Marketing Manager Job at Simba Group

The Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some other most dynamic sectors in the economy. The Group is a dominant player in the transportation, power products, and IT-enabled service sectors which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent aftersales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness, and Consistency.

We are recruiting to fill the position below:

Job Position: Marketing Manager
Job Location: Lagos
Employment Type: Full-time

Job Summary

• The Head of Marketing will be responsible for developing and executing the marketing strategy for MTD with a primary focus on increasing brand awareness, driving customer acquisition and enhancing market share in MTD.
• This leadership role requires a strategic thinker with a deep understanding of the industry, exceptional communication skills and a track record of successful marketing campaigns.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with SIMBA MTDs overall business objectives.
• Continuously assess market trends, customer needs and competitor activities to refine the strategy.
• Strengthen and manage the division’s brand image, ensuring brand consistency across all marketing channels and materials.
• Collaborate with marketing agencies and vendors to execute marketing initiatives ensuring the highest quality of work within budget constraints.
• Drive product launches and promotional campaigns to maximize product visibility and sales. Collaborate with cross-functional teams to ensure successful product introductions.
• Conduct market research to identify customer preferences, needs and emerging trends. Utilize research findings to develop data-driven marketing initiatives.
• Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing and online advertising.
• Lead content creation efforts, including the production of marketing collateral, product literature, blog posts and multimedia content.
• Manage the marketing budget effectively, ensuring cost-efficient strategies and campaigns that deliver measurable results.
• Build and lead a high-performing marketing team, providing guidance, mentorship and professional development opportunities.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: dtaiwo@simba.com.ng using the Job Position as the subject of the email.