Sales and Marketing Manager Job at Workforce Group

Workforce Group is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organizational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders.

We are recruiting to fill the position below:

Job Position: Sales and Marketing Manager

Job Location: Sagamu, Ogun
Job Type: Full Time

Position Overview

• The Sales and Marketing Manager will play a pivotal role in driving the company's revenue generation by overseeing all aspects of the Sales & Marketing Department.
• This individual will lead a team of talented sales and marketing professionals, working collaboratively to strengthen the company's brand positioning, enhance customer engagement, and drive sales.
• This position is an Assistant General Manager role reporting directly to the Chief Executive Officer and will be responsible for both strategic planning and tactical execution.

Key Responsibilities
Strategic Leadership:

• Collaborate with the CEO to develop and refine the overall sales & marketing strategy aligned with the company's business objectives and growth targets.
• Provide visionary leadership to the sales and marketing team, inspiring and guiding them to achieve exceptional results.

Brand Management:

• Lead efforts to define and maintain a strong brand identity, ensuring consistent messaging and visual representation across all touchpoints.
• Develop and oversee brand-building initiatives, including advertising campaigns, product launches, and promotional activities.
• Foster brand loyalty and advocacy through effective communication strategies.

Sales and Business Development:

• Lead the sales team in achieving revenue targets and market share growth.
• Explore and develop new customer segments, geographies, and product lines.
• Identify new market opportunities and assess feasibility for expansion.
• Oversee the creation, negotiation, and management of contracts with customers, and distributors.

Digital and Online Marketing:

• Develop and execute comprehensive digital marketing strategies, including social media, email marketing, and influencer collaborations.
• Drive the optimization of the company's online presence, ensuring the website and other digital platforms reflect our brand values and engage customers effectively.

Product Development, Pricing & Profitability Management:

• Monitor and optimize product pricing to maximize profitability while maintaining customer value.
• Work closely with product development teams to understand and promote product features and benefits, translating technical specifications into compelling marketing messages.
• Develop and implement go-to-market strategies for new product launches, ensuring maximum impact and sales growth.
• Work with the sales team to develop a robust route to market that delivers consistent and sustainable corporate outcomes.

Market Research and Analysis:

• Conduct and analyse in-depth market research to identify market trends, consumer behaviour, and competitive landscape to identify opportunities for market penetration and differentiation.
• Utilize data-driven insights to make informed decisions and continually refine marketing strategies.

Team Management:

• Build and lead a high-performing sales & marketing force, fostering a collaborative and innovative work environment.
• Review existing sales team organizational structure for optimal positioning and impact.
• Provide mentorship, guidance, and professional development opportunities to team members through targeted trainings and counselling programmes.

Collaboration and Stakeholder Engagement:

• Collaborate cross-functionally with sales, design, and production teams to align marketing efforts with business goals.
• Cultivate and maintain relationships with external partners, agencies, and vendors to enhance marketing capabilities and ensure exceptional customer satisfaction.

Budget Management & Financial Analysis:

• Prepare and actively monitor the periodic rolling, annual, and long-term budget, and planning cycles for sales & marketing.
• Manage the marketing budget effectively, allocating resources to optimize ROI on marketing campaigns and activities.
• Prepare and present regular reports on sales performance, market trends, and financial results.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field (Master's degree would be an advantage).
• Minimum of 10 years of progressive experience in marketing roles, with at least 5 years in a leadership position.
• Exceptional negotiation and persuasion skills, with the ability to close deals and drive revenue growth.
• Excellent analytical and strategic thinking capabilities, with a data-driven approach to decision-making.
• A basic understanding of the tiles industry or related building materials sector is a plus.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and revenue.
• Exceptional leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
• Effective communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders.
• Familiarity with an ERP like MS Navision, SAP or SAGE.