Sales Manager Job at TradeDepot

TradeDepot is a B2B eCommerce and embedded finance company building the largest digital network of retail outlets in Africa and changing the way FMCG brands distribute products to over 5 million retailers on the continent. Our mission is to be “The SUPPLY PARTNER of Africa’s retail outlets” by leveraging technology to give the retailers what they want when they want it.

We are recruiting to fill the position below:

Job Position: Sales Manager
Job Location: Lagos

Job Aim

• We are seeking a highly analytical and hands-on Sales Manager to join our team. The ideal candidate will have a strong background in sales management, be proficient in utilizing analytical tools, and possess exceptional leadership skills. The Sales Manager will be responsible for developing in-store consumer-focused incentives, managing the restocking of store shelves through a dedicated sales representative, and overseeing the overall performance of the sales team.

Responsibilities
Sales Management (30%):

• Supervise and coach a team of sales representatives, providing guidance, training, and performance feedback.
• Set sales targets and objectives for the team, monitor progress, and implement corrective measures when necessary.
• Monitor market execution of all initiatives through frequent market visits.
• Develop and implement a trade coverage plan, along with other related commercial activities to deliver on targets.
• Conduct regular performance evaluations, recognize top performers, and identify areas for improvement.
• Manage the productivity and cost optimization cross team.
• Deploy the necessary infrastructure and process to deliver brand and trade programs to meet the requirements. This will be based on market research / survey carried out jointly.

Analytical Expertise (30%):

• Utilize analytical tools and data to identify sales trends, market opportunities, and customer behavior patterns.
• Conduct comprehensive sales analysis, monitor key performance indicators (KPIs), and provide actionable insights to optimize sales strategies.
• Collaborate with cross-functional teams to develop data-driven sales plans and strategies.
• In-Store Consumer-Focused Incentive (15%)
• Work closely with the brand team to develop creative and effective consumer incentives to drive product depletion and increase sales.
• Collaborate with marketing and product teams to design promotions, discounts, loyalty programs, and other incentives tailored to target customer segments.
• Monitor and evaluate the effectiveness of incentives, making data-driven adjustments as necessary.

Store Shelf Restocking (15%):

• Manage dedicated sales representatives assigned to each store to ensure timely restocking of shelves.
• Establish clear communication channels and provide guidance to sales representatives on inventory management, replenishment schedules, and product placement.
• Monitor stock levels, track inventory movement, and optimize restocking processes to minimize out-of-stock situations and maximize sales opportunities.

Relationship Building (10%):

• Cultivate strong relationships with key stakeholders, including store managers and retail partners.
• Collaborate with internal teams to ensure effective coordination and alignment of sales strategies and initiatives.
• Attend industry events, trade shows, and conferences to stay updated on market trends and forge new business opportunities.

Qualifications

• Bachelor's Degree in Business, Marketing, or a related field. MBA preferred.
• Proven experience in sales management, preferably in the consumer goods industry.
• Proficiency in utilizing analytical tools and software for sales analysis (e.g., CRM systems, Excel, data visualization tools).
• Demonstrated success in developing and implementing effective consumer incentives.
• Excellent leadership and team management abilities, with a track record of motivating and developing high-performing teams.
• Exceptional communication, negotiation, and interpersonal skills.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Self-motivated and results-oriented, with a strong drive for achieving sales targets and objectives.
• Ability to adapt to a fast-paced, dynamic work environment and prioritize tasks effectively.