Digital Content Strategist Job at PG Consulting
PG Consulting Limited - Our client, an Information Technology Firm, is seeking a young and experienced professional for the position below:
Job Position: Digital Content Strategist
Job Location: Surulere, Lagos
Employment Type: Full-time
Summary of Responsibilities
- Ability to analyze user engagement metrics to determine whether the content is well-received.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Creating, adjusting, and managing the editorial calendar.
- Determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research.
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
Requirements
- Bachelor's Degree in marketing, communications, advertising, journalism, or related field.
- 1 – 3 years experience.
- Proven content strategy and project management experience.
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- The ability to work under pressure.
- Strong content presentation skills.
- Portfolio of published blogs, articles, whitepapers, etc.
- Outstanding organizational and time management skills.
- Excellent analytical and effective communications skills.
- Exceptional marketing and collaborative skills.
- Candidates between the ages of 25 - 30 are highly encouraged to apply.
Salary
N80,000 monthly.
Method of Application
Interested and qualified candidates should send their CV and Passport Photograph with Cover Letter to: jobs@pgconsultingng.com using the Job position as the subject of the email.
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