Brand, Public Relations & Marketing Officer Job at ProxyHR

ProxyHR, a leading provider of recruiting and human resources management solutions, uniquely integrates people and processes, is currently recruiting suitably qualified candidates to fill the position below:

Job Position: Brand, Public Relations & Marketing Officer
Job Location: Lagos 

Job Description

• Developing and managing the successful execution of our brand and trade marketing plan across all channels (ATL, BTL, Digital/ Social Media, PR) to deliver strategically sound, cohesive communications initiatives to build brand equity and positive corporate image
• Provide creative and communication support for marketing & sales activities and manage communication for all customer touch points. Manage relationship with the creative agency, media planning, press and all related trade activation activities with a view to building a strong brand

Brand and Communication:

• Help drive the marketing plan process across all touch points, working with the agency and product teams and other experts across the organization to develop and execute integrated, end-to-end marketing plans.
• Development of holistic marketing brief, insights and KPIs, ensuring proposed tactics and creative direction align with key goals and objectives.

Trade Marketing:

• Develop experiential initiatives that help reinforce our brand whilst growing customer and trade market share
• Conceive and drive insightful and impactful Below the Line strategies and integrate these into Brand Programming.
• Responsible for the design, cost management and delivery of trade marketing materials and ensuring full brand visibility in trade
• Continually research new and innovative approaches to communicating our messaging in trade to support customer and trade acquisition drive
• Assume financial responsibility of the Trade marketing budget and develop tracking metrics for performance analysis and decision support according to the annual planning/budgeting process

Public Relations:

• Developing and implement the Strategy for PR for the organization
• Ensure PR mileage for the brand as part of the overall communication and perception management strategy
• Leverage sponsored assets to create positive perception for the company
• Advice the CEO on the role of communication and PR in building and managing the reputation of the company.

Digital Communications Management & New Media:

• Manage the analysis of social conversations and digital programs to determine if GBAM is reaching and engaging audiences in these fast-growing communities
• Manage online communities and ensure publicity for company’s activities across digital platforms

Requirements
Skills & Knowledge:

• Fluency in English at business level
• Excellent leadership and communications skills
• Excellent flair for writing and public speaking
• Excellent interpersonal skills.

Educational Qualification:

• Degree in Marketing or Mass Communication or Social Sciences, or any related field of study such as Business or Art Management or relevant discipline would be preferred

Relevant Experience:

• A minimum of 7 years post-graduation experience, three of which must be in Brand & Marcoms or Public Relations
• Experience in journalism and Public Affairs highly desirable
• A very broad understanding of the Lottery and gaming industry or Telco
• Proven track record of completing major PR Campaign planning process
• Wide-ranging contacts in the media and the public are crucial.

How to Apply
Interested and qualified candidates should send their CV to: proxyhrng@gmail.comusing the Job Title as the subject of the mail.