Business Development Representative Job at Mantrac

Mantrac is the sole distributor for Caterpillar products in Nigeria, distributing and supporting machinery, power systems and material-handling equipment. The company provides customers with comprehensive solutions, backed by technical know-how, experience and in-depth knowledge of their local markets.

We are recruiting to fill the position below:

Job Position: Business Development Representative

Job Location: Lagos

Summary of Responsibilties


  • A Business Development Representative (BDR) is office based.
  • The BDR will make telephone/email contact with, suspects, prospects and lapsed customers to identify opportunities and generate sales leads for Mantrac.
  • The BDR will also handle all incoming enquiries whether by phone, email or personal visit.

Main Functions

  • Qualify assigned leads, prospects, suspects and lapsed customers by telephone.
  • Conduct telephone marketing campaigns as and when required with a view to generating new leads and opportunities.
  • Handle all incoming calls, web leads and walk in customers with a view to identifying new opportunities.
  • Use Sales Force to update all activities by completing all relevant information including customer details, population, opportunity and follow up
  • Assign leads to ISR/TSR dependent on Ground Rules
  • Maintain sufficient customer narrative (record of each conversation) to sufficiently educate the salesperson to make the lead transfer seamless for the potential customer. Summarize on Sales Force.
  • Transfer leads to the appropriate salesperson in a timely and efficient manner and ensure it matches customer expectation.
  • Actively manage customer list to ensure follow up calls are made at pre-agreed times in order to maximize participation.
  • Complete 25 successful suspect, prospect or customer calls per day.
  • Verify and update contact information for suspects, prospects and customers as per standard Mantrac Sales Force defined process.
  • Continue to develop expertise in products and services through SDPC training, research and perpetual learning.
  • Expand contacts within Mantrac as a resource for customers.
  • Recommend dealer solutions to reduce customer owning and operating costs and demonstrate value.
  • Maximize prime product opportunities, parts and service sales by promoting all aspects of the dealer’s offerings.
  • Establish a personal working relationship with contacts based on value, knowledge, trust and character.
  • Monitor and report all pertinent market information relative to competitive activity, customer information and product performance.
  • Achieve the planned annual rate of call (PAR) for each assigned account.

Relevant Information

  • B.Sc Degree in Engineering or equivalent.
  • At least 2 years of experience in the industry (sales, marketing & technical experience).
  • Good written and spoken English.
  • Interpersonal and communication skills. Leadership skills and ability to take initiative.
  • Math Ability: Ability to calculate figures and amounts such as averages, percentages, geometry, and statistics.
  • Computer Skills: Demonstrate proficiency in the software applications of Microsoft Excel, Word and PowerPoint; Sales Force, desirable but training will be given.