Business Marketer Job at Welcome2Africa

Welcome2Africa International (W2A) was founded on the vision to redefine the image of Africa. As such, we look to facilitate investments and trade whilst also bridge the information gap with respect to the various opportunities that exist in Africa. We are currently focused on Nigeria’s Agricultural sector.

Over the last 5 years we have hosted a number of Agricultural Investment Conferences in strategic cities around the world including; Luxembourg, Accra, Lagos, Abuja, Frankfurt, Belgium, The Netherlands, and London. These opportunities have provided us with brand recognition, a deeper understanding of the challenges and opportunities associated with investing in Africa’s Agricultural sector, as well as a rich network inclusive of Africa's Agribusiness stakeholders, investment and finance executives, leading fund managers, private equity firms, family offices, institutional investors donors as well as large agribusiness related firms from around the world.

We are recruiting to fill the position below:

Job Position: Business Marketer

Job Location: Maitama, Abuja
Employment Type: Full-time

Job Description
We are currently looking for a Business Marketer to support our next phase of growth, of which entails strengthening our investment and trade facilitation services and initiatives whilst also providing additional services such as project management, market entry research services, data mapping, and bespoke trainings and events targeted at the international community, whilst maintaining a viable presence in Nigeria where we operate from.

Overall Job Purpose

• Welcome2Africa International has been growing steadily and is now seeking to dramatically accelerate growth. The Business Marketer will ensure the competitiveness of the organization by devising strategies and investment plans and prevailing conditions in the Project and financial sector industry, to ensure that the organization remains a leader within its defined sector.

Key Responsibilities

• Collaborating with sales, marketing, advertising, product design and report development team members to planning promotional marketing campaigns
• Creating editorial and content creation calendars for various media platforms and outlets
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
• Overseeing and developing marketing campaigns
• Conducting research and analysing data to identify and define audiences
• Devising and presenting ideas and strategies
• Promotional activities
• Compiling and distributing financial and statistical information
• Writing and proofreading creative copy
• Maintaining websites and looking at data analytics
• Organising events and product exhibitions
• Updating databases and using a customer relationship management (CRM) system
• Coordinating internal marketing and an organisation’s culture
• Monitoring performance

Person Specification

• Candidates should possess a Bachelor's degree with 3 - 5 years work experience.
• Good teamwork skills
• Communication skills and networking ability
• Adaptability
• Strong attention to detail
• Good organisation and planning skills
• Creativity and writing skills
• Commercial awareness
• Numerical skills
• IT skills
• Professional approach to time, costs and deadlines

Method of Application
Interested and qualified candidates should send their CV and Cover Letter of no more than detailing your suitability and experience to: hr@welcome2africaint.com using the "Job Title" as the subject of the email.