Creative/Digital Marketer

Purpose Statement

• In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence while also increasing brand loyalty and awareness.

Job Description

• Plan and execute all digital marketing, including, marketing database, email, SEO/SEM, social media
• Budget Setting, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Manage company's social media channels (LinkedIn, Facebook, Twitter, Instagram), communicate with followers on all social media pages, respond to queries and monitor customer reviews.
• Create and manage content across our online platforms.
• Launch advertisements to increase brand awareness
• Create & follow a communication plan for social media & email communications
• Creates graph in the system to track product sales
• Identify and reaches out to potential Instagram and facebook influencers.
• Be the face of the brand on Instagram and facebook
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Evaluating customer research, market conditions and competitor data.
• Oversee all online campaigns, web site, and use of digital/social media (Paid & Organic).
• Create effective content solutions across a variety of platforms including web, email, social media, blogs, print collateral and more.
• Research industry- related topics and identify gaps in our advertising messaging, identify trends and insights, optimize spend and performance based on insights,
• Prepare and publish articles that describe our company and products.
• Liaise with designers to enrich text with visual aids, like images and charts.

Requirement

• HND/B.Sc/ B.A degree in any field
• Female Candidate
• Minimum of 2 years proven working experience in digital marketing preferable within the supplements and Ecommerce industry.
• Ability to multitask.
• Ability to use analytic software/tools effectively (e.g., Google Analytics, Google adwords, Mailchimp)
• Proficient in Facebook, Instagram, Twitter, YouTube, Instagram
• Ability to spot consumer trends and behaviors through social listening
• Ability to write high quality content for different social platforms, use of hashtags
• A working knowledge of principles of SEO.
• Excellent interpersonal, presentation and communication skills
• Social perceptiveness, Critical Thinking, negotiation and Organizational Skills
• Comfortable working independently and under short deadlines