Digital Manager Job at Lucky Fibres Limited

Lucky Fibres Limited started out making Nobel Carpets and rugs but pivoted into premium hair extensions by introducing Lush Hair in 2017. Since then, Lush Hair has become Increasingly Popular with consumers for its high quality and trendy styles.

We are recruiting to fill the position below:

Job Position: Digital Manager

Job Location: Lagos
Employment Type: Full-time
Company: Lush Hair Africa
Industry: FMCG / Beauty & Personal Care

About the Role

• We are seeking a strategic, data-driven, and hands-on Digital Manager to lead our digital transformation and elevate our brand’s online presence across multiple African markets.
• In this role, you will drive performance across social media, e-commerce platforms, and digital marketing channels, creating impactful consumer experiences that drive awareness, engagement, and sales.
• The ideal candidate is passionate about digital innovation, performance marketing, and understands how to translate data into actionable strategies.

Key Responsibilities

• Develop and execute a comprehensive digital strategy across all digital touchpoints: social media, website, e-commerce, email marketing, and paid media.
• Lead performance marketing efforts including PPC, paid social, and display campaigns to drive lead generation and conversions.
• Manage all social media platforms, planning content calendars, posting schedules, community engagement, and analytics tracking.
• Optimize the e-commerce experience across both owned and third-party platforms, improving customer journeys, conversion rates, and online sales.
• Collaborate with cross-functional teams (brand, creative, trade) and external partners (agencies, influencers, e-commerce platforms) to drive cohesive execution.
• Stay updated on digital trends, platform algorithms, and competitor activity to guide strategic adjustments.
• Conduct A/B testing, map out customer journeys, and deliver regular performance reports with recommendations for continuous improvement.
• Ensure consistency in brand voice and visual identity across all online platforms.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
• 5+ years of experience in digital marketing, preferably in the FMCG, beauty, or retail sector.
• Proven track record of managing paid media campaigns and e-commerce performance.
• Strong analytical skills and proficiency in using digital tools (Google Analytics, Meta Ads, Shopify, etc.).
• Excellent communication and project management skills.
• Experience working across African markets is a major advantage.(e.g., Ghana, Kenya, South Africa).

What We Offer

• A vibrant, collaborative, and growth-oriented work environment.
• The opportunity to shape and scale a leading brand’s digital future across African markets.
• Competitive compensation and benefits.