Digital Marketing Lead

Digital Marketing Lead
Work Type: Full-time (Hybrid) 
 

Role Overview:
Drive strategic digital marketing initiatives to enhance brand visibility, attract customers, and  Accelerate revenue growth. This role involves designing and executing data-driven campaigns across SEO, email marketing, and paid advertising, while fostering collaboration between sales and content teams to maximize engagement and conversion.

Key Responsibilities:
• Design and execute comprehensive omnichannel marketing strategies, leveraging SEO, Google and Meta Ads, and targeted email campaigns to drive engagement and conversions.
• Oversee budget allocation, monitor ROI, and continuously optimize campaigns through data-driven insights using Google Analytics and CRM tools.
• Develop high-performance landing pages and lead-generation funnels to maximize customer acquisition and retention.
• Ensure seamless alignment between marketing initiatives and sales efforts, fostering collaboration to enhance lead conversion and business growth.

Requirements:
• 1–3 years of experience in digital marketing, with a preference for e-commerce expertise.
• Proficiency in Google Ads, Meta Ads Manager, Canva, and CRM platforms; Certifications in Google Analytics and HubSpot are a plus.
• Deep understanding of SEO and SEM strategies to drive organic and paid search performance.
• Expertise in email marketing and persuasive copywriting to enhance customer engagement.
• Ability to align marketing initiatives with sales strategies for seamless lead conversion.
• Strong analytical mindset, leveraging data insights for continuous optimization.
• Creative problem-solver with a growth-oriented approach to innovation

Application Deadline: 12/07/2025

APPLY BY SENDING YOUR RESUME TO: human.resources@alabasterapp.com using the job position as the subject.