Market Entry Specialist Job at Welcome2Africa

Welcome2Africa International (W2A) was founded on the vision to redefine the image of Africa. As such, we look to facilitate investments and trade whilst also bridge the information gap with respect to the various opportunities that exist in Africa. We are currently focused on Nigeria’s Agricultural sector.


Over the last 5 years we have hosted a number of Agricultural Investment Conferences in strategic cities around the world including; Luxembourg, Accra, Lagos, Abuja, Frankfurt, Belgium, The Netherlands, and London. These opportunities have provided us with brand recognition, a deeper understanding of the challenges and opportunities associated with investing in Africa’s Agricultural sector, as well as a rich network inclusive of Africa's Agribusiness stakeholders, investment and finance executives, leading fund managers, private equity firms, family offices, institutional investors donors as well as large agribusiness related firms from around the world.

We are recruiting to fill the position below:

Job Position: Market Entry Specialist

Job Location: Maitama, Abuja
Employment Type: Full-time

Job Description

  • We are currently looking for a Market Entry Specialist to support our next phase of growth, of which entails strengthening our investment and trade facilitation services and initiatives whilst also providing additional services such as project management, market entry research services, data mapping, and bespoke training and events targeted at the international community, whilst maintaining a viable presence in Nigeria where we operate from.

Overall Job Purpose

  • Welcome2Africa International has been growing steadily and is now seeking to dramatically accelerate growth. The Market Entry Specialist will ensure the implementation and support of business information systems across multiple departments, identify problems and opportunities within the organization and ultimately provide solutions that help achieve the business/organizational goals.

Key Responsibilities

  • Target SME export markets, especially in developing countries where w2a is well positioned
  • Identify the financing needs and risks of global value chains originating from the markets
  • Develop approaches to leverage resources through structured financing involving the structuring of risk layers to be borne by the Government, FI, and private finance, as well as all our stakeholders
  • Analyse market entry issues
  • Trade logistics constraints
  • Access to trade information and business intelligence in Nigeria and other countries market
  • Effective export promotion in the market
  • Access to commercial distribution networks across the globe
  • Collect and enter data into the CRM;
  • Update and maintain the CRM;
  • Build prospects and leads via Social Media

Person Specification

  • Candidates should possess a Bachelor's degree with 3 - 7 years of work experience.
  • Familiarity with CRM systems, data entry and research preferred;
  • Good knowledge of Microsoft Office Suite (Excel, Outlook, Word);
  • Fluent in English, written and spoken, knowledge of other foreign languages will be an asset;
  • Good understanding of digital/online marketing principles and a passion to develop these skills;
  • Attention to detail and analytical skills;
  • Organized and able to manage tasks on time;
  • Experience in working independently as well as in a team

Method of Application
Interested and qualified candidates should send their CV and Cover Letter of no more than detailing your suitability and experience to: hr@welcome2africaint.com using the "Job Title" as the subject of the email.