Marketer Job at Rerum & Investices

Rerum & Investices, a firm in the financial services business, is recruiting to fill the position below:

Job Position: Marketer 
Job Location: Lagos
Employment Type: Full-time

Position Summary

• A Marketer for a Microfinance Institution plays a crucial role in promoting the institution's financial products and services to target markets, acquiring new clients, and maintaining strong relationships with existing clients. This role requires a combination of sales expertise, financial knowledge, and customer relationship management skills to drive business growth and achieve marketing objectives within the microfinance sector.

Responsibilities

• Market Research: Conduct market research to identify potential target markets, understand customer needs and preferences, and assess competition within the microfinance sector.
• Product Promotion: Develop and implement marketing strategies to promote the microfinance institution's financial products and services, including loans, savings accounts, insurance, and other offerings.
• Sales Generation: Meet or exceed sales targets and quotas set by the microfinance institution, utilizing effective sales techniques and negotiation skills to close deals and secure new business.
• Customer Education: Educate clients about the benefits and features of the institution's financial products and services, as well as relevant financial literacy topics to empower them to make informed decisions.
• Cross-Selling and Up-Selling: Identify opportunities to cross-sell or up-sell additional products and services to existing clients, maximizing revenue potential and enhancing client satisfaction.
• Client Acquisition: Actively seek out and acquire new clients through various marketing channels, including direct sales, referrals, networking, and outreach activities.
• Client Relationship Management: Build and maintain strong relationships with clients, providing personalized assistance, addressing inquiries, and offering financial advice to meet their needs.
• Marketing Collateral: Develop marketing materials, including brochures, flyers, presentations, and digital content, to support marketing campaigns and initiatives.
• Reporting and Analysis: Track and analyze key performance indicators (KPIs), sales metrics, and market trends to evaluate marketing effectiveness and identify areas for improvement.
• Compliance: Ensure compliance with regulatory requirements, internal policies, and industry standards governing microfinance operations, including client data protection and ethical marketing practices.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Finance, or a related field is preferred but not always required, depending on relevant experience.
• 4 - 8 years of work experience.
• Sales and Marketing Experience: Proven experience in sales and marketing roles, preferably within the financial services industry or microfinance sector.
• Financial Knowledge: Understanding of basic financial concepts, including loans, savings, interest rates, and microfinance principles, is highly desirable.
• Customer Focus: Strong customer orientation and interpersonal skills, with the ability to build rapport, listen actively, and address client needs effectively.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences.
• Results-Driven: Goal-oriented mindset with a track record of achieving sales targets and driving business growth through proactive sales and marketing efforts.
• Team Player: Collaborative attitude and willingness to work closely with colleagues across departments to achieve shared objectives and deliver exceptional customer service.
• Adaptability: Ability to thrive in a dynamic and fast-paced environment, adapting quickly to changing priorities, market conditions, and organizational needs.
• Technology Proficiency: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software or other sales and marketing tools.
• Ethical Standards: Commitment to upholding ethical standards, integrity, and professionalism in all aspects of marketing and client interactions.

Salary
N200,000 - N250,000 monthly.

Method of Application
Interested and qualified candidates should send their CV to: besong.hannah@bluepointgs.com using the Job Position as the subject of the mail.