Social Media Administrator/Specialist
Flarelink Consultancy Limited is recruiting to fill the position below:
Job Position: Social Media Administrator/Specialist
Job Location: Oyo
Job Description
- Manage social media marketing campaigns and day-to-day activities including: develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- creates and executes social media campaigns to promote the brand.
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, company blog, Instagram and YouTube etc.).
- Design, create and manage promotions and Social ad campaigns.
- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Conducts research to see what competitors are doing and to learn popular trends to incorporate into the strategy.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Promote content through social advertising.
- To improve the following common business weakness:
- Insufficient website traffic and/or scant visitors
- Weak brand awareness
- Declining customer retention
- Poor online reputation
- Slow sales
- To ensure customer satisfaction, respond to complaints, questions and comments left on the company’s social media pages in a timely and appropriate manner.
- Continuously monitors site analytics to see what types of content followers respond to the most and adjusts the strategy accordingly.
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